Coupon hunters are not your buyers, they're a separate audience that costs you LTV. If you must discount, restrict to: (1) Annual upgrades from monthly (rewards commitment), (2) Specific verticals where price is genuinely a blocker (students, nonprofits). Avoid generic 30%-off campaigns, they pull in the worst cohort.
Prompt to paste
Discount codes bring me users who churn. Help me design a discount policy for [product] that rewards commitment instead of attracting coupon hunters: restrict it to monthly-to-annual upgrades and genuine verticals like students or nonprofits, and avoid generic percent-off. Give me the exact rules and codes.
Know a better fix, or hit one that’s not here? Submit a fix →