β All fixes
Grow failure
Keywords field is full but conversion is flat
The fix
ASO is keywords (visibility) + screenshots (conversion). You optimized half. Your impressions probably grew but nobody installs because the listing doesn't sell. Screenshot 1 + 2 carry 80% of the conversion decision. Test rewriting screenshot 1 with a clear value-prop overlay, ship it for 2 weeks, compare against baseline.
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