Refund requests start in week 1

The fix

Almost always one of: (1) Onboarding didn't show the value in 60 seconds, they got lost and gave up. (2) Pricing tier was confusing — they picked wrong and feel ripped off. Watch the first 5 refund recordings (Hotjar, PostHog). The pattern is usually the same screen. Fix that one screen and refund rate drops 50%+.