First 100 Users Plan

Create a specific, actionable distribution plan to reach my first 100 users. No paid ads. No generic advice. Every channel must be one I can act on this week.

My product: [PRODUCT NAME]
What it does: [ONE SENTENCE]
Target user: [DESCRIBE THE SPECIFIC PERSON]
The problem it solves: [ONE SENTENCE]
What makes it different: [YOUR KEY DIFFERENTIATOR]
Current assets: [What I already have — e.g. "500 Twitter followers, no email list, wrote 3 blog posts about this topic"]

Step 1 — FIND WHERE MY USER ALREADY IS:
Identify 5 specific places online where my exact target user is already active and would welcome this product. For each, provide:
- Exact channel name (subreddit name, Discord server, Slack group, forum, newsletter, community)
- Why this channel specifically — what kind of posts get traction here, what the community cares about
- Rough size or activity level
- Whether self-promotion is allowed and in what form

Step 2 — CHANNEL STRATEGY (for each of the 5 channels):
For each channel, write:

CHANNEL: [NAME]
ANGLE: What hook to lead with. This is not a pitch — it's a reason to engage. What problem, question, or topic do I open with that this community cares about before I mention my product?
POST APPROACH: What to post — a question, a story, a resource, a tool, a case study. Describe the specific format that works in this channel.
WHAT TO OFFER: What do I offer in exchange for engagement or feedback? Free access, a specific outcome, a conversation, a teardown of their workflow?
REALISTIC OUTCOME: How many users could this realistically produce if executed well?
TIMING: When to post for maximum visibility in this channel.

Step 3 — FIRST 10 USERS (manual):
Before going to any channel, identify the 5-10 people I already know (or know of) who match my target user description exactly. For each:
- How to reach them directly (DM, email, mutual connection)
- What to ask for: not "check out my product" — what specific feedback or action
- Why personal outreach to known people gets better signal than community posts

Step 4 — FEEDBACK LOOP:
Define how I'll capture feedback from the first 100 users. What is the one question I ask every early user? How do I track what channels produced the most engaged users (not just signups)?

OUTPUT: A prioritized list of actions I can start today, this week, and within the first month. Rank by expected ROI of time invested, not by size of potential audience.