Positioning Statement Writer

Write a positioning statement for my product and then derive landing page headlines from it. Everything must be specific and falsifiable — if the positioning could describe any SaaS product, rewrite it until it couldn't.

My product: [PRODUCT NAME]
What it does: [ONE SENTENCE]
Who it's for: [DESCRIBE THE SPECIFIC USER — not a demographic, a person in a specific situation]
The core problem it solves: [ONE SENTENCE]
The primary benefit: [WHAT CHANGES FOR THE USER]
Main competitor I'm positioned against: [NAME THE COMPETITOR OR CATEGORY]
My key differentiator: [WHAT I DO THAT THEY DON'T — must be specific]

Step 1 — POSITIONING STATEMENT:
Write the positioning statement in this exact format:
"For [specific user] who [specific problem or situation], [product name] is a [category] that [specific key benefit]. Unlike [competitor or alternative], we [specific differentiator]."

Evaluate my first draft against these quality tests:
- Could this describe a competitor? If yes, the differentiator is not specific enough.
- Is the user described as a demographic ("developers") or a specific person ("a solo developer who has just shipped their first product and has no idea if anyone wants it")? If demographic, make it specific.
- Is the benefit measurable or observable? "Better" fails. "In under 60 seconds" passes.

Rewrite until all 3 tests pass.

Step 2 — HEADLINE VARIANTS:
Write 5 landing page headline variants that express this positioning. Rules:
- Maximum 10 words each
- No jargon or buzzwords ("seamless," "powerful," "next-generation," "AI-powered" as a lead)
- Each headline must communicate a specific outcome, not a feature
- Each headline should work for a different emotional entry point: pain, aspiration, speed, simplicity, social proof
- Label each headline with the emotional angle it's using

Step 3 — SUBHEADLINE:
Write one subheadline (max 25 words) that expands on the strongest headline. It should explain WHO it's for and WHAT they can do that they couldn't before.

Step 4 — WHAT NOT TO SAY:
List 3 phrases or angles that would weaken this positioning — things that sound tempting but dilute the message or make the product sound generic.