# Research: [Idea name]

## Problem
One sentence: who has this problem and why they care.

## Demand
- Where people complain about it (Reddit, X, forums), with links.
- Search or trend signal over the last 12 months.

## Competitors
- [Competitor]: one strength, one gap.
- [Competitor]: one strength, one gap.
- Shared gap: the opening none of them fills.

## Wedge
The one specific thing you do better, sharp enough that a competitor could not
copy it in an afternoon.

## Kill criteria
If [condition] is not true within [time], stop.